Pop-Tarts Brand is renting a building in this popular tourist attraction, between Sixth Ave. and Broadway. The New York Times has said that the store is more focused on marketing and image than it is on sales. As far as sales go, however, the store sure has a lot to offer.
Menu items at the cafe include Pop-Tart Sushi composed of three crumbled flavors of Pop-Tarts, wrapped in a Fruit Roll-Up; a cinnamon roll topped with cream-cheese icing and pieces of Pop-Tarts of the cinnamon-roll variety, appropriately called the Sticky Cinna Munchies, as well as about 30 other snacks.
Other features at the store include computers, Pop-Tarts themed merchandise, and a Varietizer. The computers give visitors access to social media sites, a Memory-styled game with pastry icons, and, of course, Pop-Tarts World! Merchandise ranges from cups and mugs, to shopping totes and lunch bags, all the way to customizable tee-shirts. And what is the Varietizer, you ask? Why, it’s a custom-built vending machine for selecting your favorites-only-variety pack, of course! This machine allows customers to choose any six two-packs out of the 23 regular Pop-Tarts flavors for a personalized box of delicious toaster pastries.
At this specialty shop, not only can one enjoy frosted pastries, but each hour, the visitors get frosted, as well! At least that is how an operator working on the project described the hourly light show to The New York Times. The show starts with a red and a white light, quickly followed by “pulses of light, “all different colors to mimic the sprinkles,” he said, “then another really bright light” to evoke wrapping the tarts in foil.”
Unfortunately for those of us who won’t be venturing to Times Square this fall, Pop-Tarts World will only run through January, “at which point executives will decide whether a store all about toaster pastries makes long-term sense,” says The New York Times.
Personally, I think this venture makes perfect sense. I only wish that this store would join forces with Cereality, the cereal bar and cafe mentioned in my Eat, Sleep, Tumblr post. The two could form the ultimate breakfast bar!